Rado and his philosophy to be different and innovative, both from a design point of view and in the use of materials. The brand saw the light of day “only” in 1917, which places it among the relatively new brands in the world of traditional watchmaking. But soon the world was introduced to a revolutionary novelty, the first scratch-resistant watch made of a special metal alloy. To make the watch even more resistant to shocks and scratches, in 1986 they were the first to use so-called “high-tech” ceramics in the watch industry. It is a material that is extremely resistant to scratches and high temperatures, and at the same time it is extremely pleasant to the touch and does not cause allergies.